Noibu helps online retailers detect, prioritize, and resolve the technical issues that impact shoppers and cost retailers revenue. There's no shortage of website monitoring and error tracking tools out there, but none are as suited to the eCommerce context as Noibu.
However, like any software company, eCommerce companies usually run multiple tools in tandem to optimize aspects beyond revenue loss and site performance. Some of these tools complement Noibu's functionality, while others prioritize different metrics altogether.
Let's talk about how Noibu fits into your tech stack: What sort of tools does Noibu replace, and which tools does it complement?
Noibu & RUMs
Real User Monitoring (RUM) platforms monitor and record user interactions with a website to determine whether users are being served quickly and where the users encounter errors. Noibu is much more than a RUM platform, but its functionality fills this gap in your tech stack by ensuring your front-end is healthy from a site stability and error tracking standpoint.
If your eCommerce company uses Noibu, there is no need to run another RUM platform.
Noibu & APMs
Application Performance Monitoring (APM) platforms collect a rich set of analytics and metrics about services running on an eCommerce site. Often, APM tools feature code profilers, runtime metrics, and network/infrastructure monitoring. APMs are popular among DevOps teams.
APMs specialize in back-end monitoring, whereas Noibu primarily tracks front-end errors, so Noibu can run in parallel with an APM to optimize website health and performance. The insights in each tool should be complementary. You can trace server side errors detected through Noibu back to the APM for advanced debugging, and make use of Noibu's session recordings if the APM detects something that might be visible to the end user.
Noibu & DXAs
Digital Experience Analytics (DXA) platforms measure digital experiences across all kinds of devices and channels, pre- and post-conversion. Their goal is to unify the customer journey with brand expectations, and may include aspects of content management, customer data collection, and personalization features. Typically, DXAs are used by marketing and/or UX teams.
Noibu works well in parallel with DXA platforms, especially those designed to understand the customer journey and optimize the digital experience through services like heat mapping. DXAs lack the context needed to resolve errors, but their session tracking capabilities can be leveraged in identifying errors. If a marketer observes a faulty session in a DXA, they can pass the details to a technical user, like a Product Manager or developer, to investigate the session recording in Noibu. From here, the technical user can use the Noibu toolbox to understand if there was a technical issue, determine how many users experienced similar issues, and calculate potential revenue loss.