Once a performance improvement opportunity has been identified for your site, the next step is to evaluate the priority of that work.
Prioritizing LCP improvements
LCP is one of the most visibly impactful performance metrics that directly affects user experience and conversion rates. After investigating LCP degradations or optimization opportunities in detail, determine the priority of improvements by considering the following:
Top opportunities
Begin by reviewing the top root-cause opportunities to improve LCP across your site. These help point you to where the most impactful loading speed improvements can be made. Note that you must have page groups configured to see Top Opportunities.
Click into an opportunity for a more thorough analysis of the opportunity (detailed below).
Overall revenue loss estimates
This figure estimates the potential revenue your business stands to lose over the course of a year as a result of slow loading pages. This number is estimated based on the difference between your LCP score and the “Best on Noibu” benchmark, your site’s average cart value, and several other factors. Learn more here.
Page group loading speed and revenue loss estimates
When page groups are configured, the page group loading speeds section gives insight into which page groups have the highest traffic and highest estimated revenue impact. Click into any page group to see a breakdown of the processes that make up LCP— time to first byte (TTFB), load delay, load duration, and render delay—and where optimization opportunities exist.
Loading speed process details
Click from Top Opportunities or Page Group Loading speeds for a more detailed breakdown of loading speed processes (time to first byte, load delay, load duration, and render delay). This page acts as a root-cause analysis of what is contributing to your overall loading speed (LCP) compared to an industry benchmark.
For speeds below the Best on Noibu benchmark, a revenue estimate helps you gauge the priority of improving loading speed for that page group. Based on these revenue impact estimates, you can weigh the priority of these improvements and click the ‘share’ icon to share a link to these details with your development team.
Learn more about resolving LCP degradation.
Prioritizing INP improvements
INP measures how quickly users perceive interactions on your site. After investigating an INP degradation, evaluate the priority of making improvements by considering the following:
Slowest interactions by occurrences
Review the Slowest Interactions by Occurrences section to identify if poor-performing interactions occur on strategically important pages or page groups, and the frequency of occurrence. Clicking on any row in this table will bring up more detail about the interaction, along with associated Session Highlights that show how the slow interaction impacted users on your website.
Based on the affected pages, frequency of occurrence, and observed impact to customers, you can weigh the priority of these improvements and click the ‘share’ button to share a link to these details with your development team.
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