Page Analysis in Noibu shows user behaviour, technical issues, and performance indicators at a granular, page-by-page level. Like Digital Experience Analytics (DXA) tools, it helps product and UX teams evaluate the user experience after launching a new page or making iterative changes to existing pages.
By unifying user journey data, click & scroll data, technical issues, and performance monitoring metrics in a single view, teams gain a comprehensive understanding of how each page performs and where there may be opportunities to improve the user experience.
Choosing a page or page group for analysis
Begin analyzing a page by choosing a URL or selecting a Page Group (if configured). Noibu pre-populates your most recent and highest-traffic pages for quick access, but any site URL can be analyzed.
To get the most value from Noibu’s Page Analysis, we highly recommend configuring page groups for your domain. This allows you to analyze patterns of user engagement across common page templates like product pages, checkout pages, or search result pages. Learn more about configuring page groups.
Filter controls allow segmentation by device type (desktop or mobile) and time range (last 7, 14, or 30 days). Custom date ranges are also supported, up to a maximum of 30 days.
After selecting a page, the Journeys, Heat Maps, Issues, and Performance tabs will populate with data from the period of time selected.
Exploring Page Analysis
Each tab within Page Analysis provides a different layer of insight into how customers experience your ecommerce site. Together, they help you connect behavioural trends with technical and performance data to understand what’s driving or impeding conversions.
Journeys tab: Visualize how users arrive at and move away from a selected page. Trace inbound and outbound traffic, uncover high-exit pages, and identify navigation patterns that lead to or away from conversion paths.
Heat Map tab: See how customers interact with content on a page with click maps and scroll maps. Identify which elements attract attention, where engagement drops off, and whether key calls to action are visible without scrolling.
Issues & Performance tabs: Find technical and performance factors that may impact user experience or conversion. The Issues tab highlights trends in page-specific errors, while the Performance tab visualizes trends in Core Web Vital scores.
Reviewing all four tabs together allows product, UX, and engineering teams to diagnose conversion bottlenecks holistically by seeing behavioural data and technical insight in one place.