Noibu's primary purpose is tracking errors that affect revenue on eCommerce sites, but errors are not the only barriers that affect conversion. Broken elements and poor UX can dissuade or prevent shoppers from completing the checkout flow. Even if a shopper overcomes these barriers and completes their purchase, they will remember the poor experience and may not return.
Fortunately, UX Designers can leverage the Noibu toolbox to identify faulty UX/UI before it affects revenue, and optimize front-end design elements to facilitate conversion. Here, we've assembled a list of UX design processes that should make use of Noibu, as well as a breakdown of tools available to UX Designers.
Noibu can be a powerful tool in many valuable UX design processes, including:
- UX/UI Quality Assurance: Has your product team observed low conversion on a specific product page or menu? Review session recordings in Noibu to see if a front-end element is preventing or dissuading shoppers from progressing, or if anything can be done to make the experience smoother.
- A/B Testing: Monitor shopper sessions on two or more variants of the same webpage to see which performs better.
- Monitoring Webpage Health: Investigate whether front-end elements or content loading issues are slowing down page performance.
Tools for UX Designers
We recommend UX designers familiarize themselves with the following tools, and build workflows that make the most of Noibu's toolbox:
- Sessions Table: Investigate shopper complaints by watching session recordings. Use Noibu's impressive menu of filters to isolate sessions with specific characteristics.
- NoibuJS SDK: Instruct the Noibu script to track custom attributes–like page variants or versions–to more easily isolate specific sessions.