Noibu's goal is to help eCommerce companies identify and resolve revenue-impacting issues in production, and the first step in that process is prioritization. A Product Manager's role in Noibu is to sort through all the data and issue information available and determine which issues are most pressing and resolvable with the resources available on the development team. However, Noibu also provides a wealth of tools to help Product Managers oversee product performance and plan for future innovations.

Here, we've assembled a list of product management workflows that benefit from the Noibu toolbox, as well as a breakdown of the tools available to Product Managers.

Product Management Workflows

Noibu can be a powerful tool in many valuable prioritization and product management processes, including:

• Prioritizing Issues: Investigate and triage Uncategorized errors to point developers toward the highest-priority issues.
• Deprioritizing Issues: Identify low-priority issues and remove them from the Priority view. 
• Monitoring Webpage Health: Perform regular health checks to determine whether errors, UX/UI elements, or performance issues are impacting the shopper experience on specific URLs.
• Checking for Errors Post-Deployment: Check for issues after a feature deployment, and resolve them before they can cause significant revenue loss.
• Investigating a Poor Survey Score: Did your company receive a low NPS or CSAT score? Trace the survey score back to the shopper's session recording to see their pain-points firsthand. This can help you plan future product improvements and feature releases.

Tools for Product Managers

Noibu has several tools dedicated to identifying impactful issues and helping Product Managers prioritize developer efforts. We recommend Product Managers build workflows that incorporate as many of the following tools as possible:

• Dashboard: Review high-level metrics, including revenue loss totals, impactful issues, and compromised funnel steps. This gives you a broad look at how issues are impacting your eCommerce website and points toward site-wide trends.
• Priority Issues: Sort through issues marked as high priority–issues that are both revenue-impacting and resolvable. 
• Issue Overview: Learn more about a specific issue's impact to determine whether it's a priority to action a fix.
  • Funnel Impact: Examine the issues's impact on the purchase journey over the past 90 days.
  • Symptom Analysis: Examine the prevalence of each session symptom associated with the issue, compared against the domain average. This provides insight into how the issue impacts the user experience and increases friction, which in turn may affect conversion rates.
  • User Impact Charts: Track the issue's revenue impact, projected annual revenue loss, and occurrences over a given timeframe.
  • Statistics: Examine the issues occurrences, impacted sessions, and successful checkouts in sessions that encounter the issue over several timeframes. This provides insight into how issue occurrences correspond with checkout success, or lack thereof.
• Session Timeline: Review a session's timeline to see every event captured in the session video, including issue occurrences, HTTP events, page lifecycle events, and web vital scores. 
• Sessions Table: Investigate issues by watching session recordings. Use Noibu's impressive menu of filters to isolate sessions with specific characteristics.

Learn how to get the most out of Noibu as a Developer, UX Designer, QA Analyst, or Customer Support Rep.