Every eCommerce company prioritizes different metrics and needs notifications that accommodate these nuances. Through the Alerts module, you can create custom alerts with nuanced conditions, descriptive names, and a curated list of recipients. While you're free to create alerts for any situation, at a minimum we recommend creating the alerts listed here.
- New in funnel
- Closed-fixed reoccurred
- Revenue spike on existing issue
- Spike in invalid coupons or declined credit cards
- No conversion alert
- Closed-ignore issues causing revenue loss
- Page-specific issue spike
- ARL spike at checkout
- Occurrence spike at checkout
Note: Custom alerts will coexist with Noibu's previous notification mechanism until mid-October, at which time the old notifications will be removed. Two of these recommended alerts–New in funnel and Closed-fixed reoccurred–are designed to replace the old notifications, so be sure to configure these alerts before mid-October.
New in funnel
Create an alert to notify you when a new issue appears that hits a minimum threshold for projected revenue loss. Set this alert to fire based on the following conditions:
- Issue was created with the past X days (set a short timeframe to capture recent issues)
- Annualized revenue loss is greater than [set minimum amount] in the past X days
Set the alert to fire when ALL conditions are met.
Closed-fixed reoccurred
Create an alert to notify you when a issue you thought was resolved has reappeared. Set this alert to fire based on the following conditions:
- Issue's state is Closed-Fixed
- Sessions are greater than 5-10 in the last day
Set the alert to fire when ALL conditions are met.
Revenue spike on existing issue
Create an alert to notify you when an existing issue's ARL jumps beyond a certain threshold. This value will differ by eCommerce company, but should be a very high value that represents the upper range of ARL totals and won't trigger alerts frequently. Set this alert to fire based on the following conditions:
- Issue's state is any of Unset, Open, and In Progress
- Annualized revenue loss is greater than [high-value figure] in the last day
Set the alert to fire when ALL conditions are met.
Spike in invalid coupons or declined credit cards
Invalid coupons or declined credit cards are usually due to shopper error, but a spike in these occurrences might indicate a problem with your eCommerce site's payment processing function. Set this alert to fire based on the following conditions:
- Issue's state is Any/All states
- Sessions are greater than [insert high value that would indicate concern] in the last day
- Insight tags include ANY of Declined Card or Invalid Coupon
Set the alert to fire when ALL conditions are met.
No conversion alert
If an issue completely blocks conversion on a significant number of sessions, it indicates a high-priority problem. Set this alert to fire based on the following conditions:
- Sessions are greater than [insert high value that would indicate concern] in the last day
- Insight tags include No Conversion
Set the alert to fire when ALL conditions are met.
Closed-ignore issues causing revenue loss
Usually, you'll mark an issue as Closed-ignore if it's not causing revenue loss or any measurable negative impact. However, if a Closed-ignore issue starts causing revenue loss, you should address the problem as soon as possible. Set this alert to fire based on the following conditions:
- Issue's state is Closed-ignore
- Annualized revenue loss is greater than [minimum figure to cause concern] in the last day
Set the alert to fire when ALL conditions are met.
Page-specific issue spike
Pushing a change to production may result in an influx of revenue-impacting issues due to an issue on a specific page, and this problem should be resolved quickly. Set this alert to fire based on the following conditions:
- Issue's state is Any/All states
- Annualized revenue loss is greater than [minimum figure to cause concern] in the last day
- Page type includes [select page type]
Set the alert to fire when ALL conditions are met.
ARL spike at checkout
Create an alert to notify you when significant ARL results at the checkout stage. Set this alert to fire based on the following conditions:
- Issue's state is Any/All states
- Annualized revenue loss is greater than [minimum figure to cause concern] in the last day
- Insight tags include ALL of Checkout Only and User Clicked
Set the alert to fire when ALL conditions are met.
Occurrence spike at checkout
Create an alert to notify you when an issue's occurrences spike at the checkout stage. Set this alert to fire based on the following conditions:
- Issue's state is Any/All states
- Occurences are greater than [minimum figure to cause concern] in the last day
- Insight tags include ALL of Checkout Only and User Clicked
Set the alert to fire when ALL conditions are met.
Learn more about Alert Conditions.