The Funnel helps you understand how traffic on your Ecommerce website progresses from one stage of a purchase journey to the next, and identifies high-priority issues that affect that journey and impact revenue. The funnel includes two views: Funnel Statistics and Issues With Most Revenue Loss.
The Funnel tracks the customer's purchase journey through four main stages:
- On Site: A customer has landed on your website.
- Added to Cart: A customer has added an item to their cart.
- Checkout Started: A customer has started the checkout process.
- Place Order: A customer has clicked Place Order.
For each stage, the Funnel Statistics view summarizes the number of unique sessions, and how many of those sessions were able to progress to the next stage, within a given timeframe. You can adjust the table to pull data over the past day, or the past 7, 14, 30, or 90 days.
It's natural to have some drop-off at each stage of the purchase journey. However, by collecting data to calculate an average conversion rate, the Funnel Statistics view calculates how many sessions and transactions were lost due to issues on your website. It also calculates how much revenue you stand to lose at each stage if the issues go unaddressed.
Learn more about how Noibu calculates Annualized Revenue Loss.
Issues With Most Revenue Loss
While the Funnel Statistics view presents a high-level summary of potential revenue loss, the Issues with Most Revenue Loss view helps you focus your debugging efforts by identifying issues with the highest revenue impact. Like the Funnel Statistics view, you can adjust the table to pull data over the past day, or the past 7, 14, 30, or 90 days.
Issues marked as User Impacting in the Impact column appear at the top of the funnel. These are issues that have been verified by someone on your team, or by a Noibu support representative, and require further investigation.
Issues marked as Uncategorized in the Impact column have not yet been verified or confirmed as user impacting. These issues are ordered by projected revenue loss.
You're free to filter the table of issues by any column, and you can customize which columns appear in the table by opening the Columns menu. Any filtering or sorting will persist past your current session, so there's no need to reapply your filters with every session.
The video below demonstrates filtering the Issues with Most Revenue Loss table.
Learn more about Issue Trends and Session Search.