Noibu's lightweight script runs in the background of your website to detect bugs and errors (“Issues”). The Issues page provides you with a high-level look at each error impacting your eCommerce site, as well as the tools you need to prioritize, diagnose, investigate, and resolve them.
The Issues page displays issues on four views, each with its own set of filters Filters to surface relevant issues:
In each table, issues are listed with a unique identifier and descriptive title. Other columns can be added or removed from the table by clicking the Manage Columns button. Learn more about the various columns available here.
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Pinned Issues
The Pinned Issues tab lists issues that have been specifically triaged as user-impacting. Any Issue in Noibu can be Pinned as it is investigated and triaged. Setting an issue’s classification to “Pinned” surfaces it in the Pinned Issues tab, so technical teams can easily see where to focus their efforts.
The Pinned Issues tab will not include issues that are Closed-Fixed, or Closed-Ignored, even if they're classified as Pinned.
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Priority Issues
The Priority Issues tab is often your first starting point to investigate and triage errors on your website. This tab surfaces a selection of issues that are both revenue-impacting and resolvable to help you focus on the highest-impact errors.
The Priority Issues view applies a set of filters to surface high-priority issues. By default, this view will only show issues that meet the following criteria:
- The issue’s state is Open, New, or In Progress.
- The Conversion Impact is Verified, Likely, or Unknown.
- The issue is tagged with the Caused by Click or Lost Sessions or Frequently broken image insights
- The issue is NOT tagged with the Invalid Coupon or Script Error insights
- The Issue has occurred in more sessions than the threshold set on your domain details page
Additionally, issues that are tagged with the Dormant insight will be filtered out.
Clicking the Filters toggle allows you to see which filters are applied to the Priority Issues view and make adjustments. In particular, you're encouraged to change the Sessions filter to a threshold that makes sense for your particular business. Learn more about filtering issues.
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Spiking Issues
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All Issues
While the Priority and Spiking views list a subset of Issues that are likely to be the most important to investigate, the All Issues view lists every issue. By default, this view orders issues by creation date.
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Funnel Statistics
The last tab on the Issues Page is Funnel Statistics, which shows you a domain-wide average view of funnel performance over the period of time you select (Last 1, 7, 14, 30, or 90 days). Noibu reports the impact to conversion and revenue across the following four stages of a customer's purchase journey:
- On Site: Indicates the customer has landed on your website.
- Added to Cart: Indicates a customer has added an item to their cart.
- Checkout Started: Indicates a customer has started the checkout process.
- Place Order: Indicates a customer has clicked Place Order.
For each stage, the Funnel Statistics view summarizes the number of unique sessions, and how many of those sessions were able to progress to the next stage, within a given timeframe. You can adjust the table to pull data over the past day, or the past 7, 14, 30, or 90 days.
[funnel-statistics-table]
The table also reports the Sessions Lost and Transactions Lost at each stage. These totals are calculated as follows:
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Sessions Lost = Total Sessions X Drop in Conversion
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Transactions Lost = Sessions Lost X Domain Average Conversion Rate for the remaining steps up to Checkout Started
It's natural to have some drop-off at each stage of the purchase journey. However, by collecting data to calculate an average conversion rate, the Funnel Statistics view calculates how many sessions and transactions were lost due to issues on your website. It also estimates how much revenue you could stand to lose at each stage if the issues go unaddressed.
Learn more about how Noibu calculates Annual Revenue Loss.