A/B testing helps teams compare different versions of a webpage to see which performs better. With Noibu's session replay, you can tag each test variant as a custom attribute and observe actual shopper behaviour across versions. This allows you to compare friction levels, funnel progression, and session quality between variants—providing a rich behavioural layer to supplement your quantitative A/B test data.
Workflow
- Configure a custom attribute to track A/B test variants and filter sessions by variant ID.
- Analyze key metrics across variants such as: Friction Factor, Session Symptoms, Funnel Completion, Time spent per session
- Watch replays to spot qualitative differences in user interaction.
To keep your results as focused as possible, we recommend enabling the variant tracking shortly before the test begins, and disabling it afterwards.
Next Steps
As you review a session replay, you may discover details or insights that should be shared with other team members for more context, prioritization, and/or optimization. Learn more about gauging the impact of a session, and how to share or action it.