Noibu is an ecommerce analytics & monitoring platform built for merchants who need to identify, prioritize, and resolve friction on their website or mobile app that impacts revenue and customer experience. By combining error detection, session replay, performance monitoring, and page-level analysis, Noibu helps teams understand not just what is blocking conversions—but how it affects shoppers and what to fix first.

This article provides a high-level overview of the Noibu platform. Each section links out to deeper product documentation so you can explore the tools most relevant to your role.

How Noibu’s Platform Works (At a Glance)

Once the Noibu script is deployed, Noibu continuously monitors real shopper sessions across your ecommerce site. From this data, Noibu:

All of this data is unified in a single platform so product, engineering, UX, and support teams can collaborate on fixes with shared context.

Site Health page

The Site Health page in Noibu gives ecommerce teams a unified, real-time dashboard showing how their site is performing. Rather than switching between separate tools to understand what's happening on your site, this page brings key commercial and technical signals together in one place so teams can quickly understand where problems exist and where your team should focus next.

→ Learn more about Site Health

Issue Detection

Noibu detects errors related to your site's core ecommerce functionality, including the shopping cart, checkout process, product pages, contact forms, and coupons. We also detect secondary errors that impact customer experience, like user experience breaks, broken links, missing images, page loads, and more. Issues represent grouped, recurring errors that shoppers encounter on your site.

For each issue detected by Noibu, our platform automatically tracks frequency and affected sessions, estimates funnel impact and revenue lost, and provides AI-generated summaries. Noibu also reveals a combination of business and technical data that helps teams move from detection to resolution faster.

→ Learn more about Issues

Performance Monitoring

Noibu’s Performance Monitoring tracks Core Web Vitals using real-user data, which ensures insights reflect how customers actually experience your site. Noibu monitors your site’s loading speed (LCP), interactivity (INP), and visual stability (CLS) over time, and can notify you of unexpected performance degradations that could impact conversions. Noibu’s shows your site’s performance data benchmarked against best-in-class ecommerce brands, helping teams prioritize optimizations with the greatest business impact.

→ Learn more about Performance Monitoring

Proactive Alerts

With Alerts, Noibu helps teams move from reactive debugging to proactive monitoring. Custom alerts can notify your team when: new issues appear, errors spike after a release, checkout or payment-related problems occur, and more. Alerts can be delivered via email or Slack, ensuring critical problems are surfaced quickly.

→ Learn more about Alerts

Page Analysis

Page Analysis provides a page-by-page view of user behaviour, technical issues, and performance metrics. It helps teams analyze user journeys and navigation paths, engagement, and page-specific technical problems, making it especially valuable for UX, product, and growth teams evaluating new designs, templates, or experiments.

→ Learn more about Page Analysis

Session Replay

Noibu captures 100% of user sessions on your website as session replays. These video-like recordings let you watch real customer journeys as they happened, enabling you to directly see how funnel friction affects your users. Session replays are searchable using filters, natural language AI search, and custom data fields and provide additional inline data about funnel stages, user friction, and any linked technical issues. 

→ Learn more about Session Replay

Release Event Reporting

Release Event Reporting helps teams evaluate the impact of code deployments by automatically comparing site behaviour before and after each release. Instead of manually correlating releases with downstream issues, Noibu provides a consolidated view of stability, performance, and error trends tied to every deployment. This makes it easy to validate improvements or identify regressions. 

→ Learn more about Release Event Reporting

Additional Features

In addition to the above core features, Noibu also offers additional functionality to support ecommerce merchants, including: 

Next Steps

Noibu is built to support multiple roles across an ecommerce organization and this overview is just the starting point. Explore the linked articles above to dive deeper into each part of the Noibu platform and learn how they work together to drive meaningful ecommerce outcomes across product, development, UX, marketing, and support teams.